About Paul Martin

Paul Martin is a marketing consultant based in Sydney, Australia, working with brands and agencies all around the world.

Paul Martin has over 18 years experience in both delivering marketing strategies for global brands throughout Europe, USA & APAC, as well as holding various leadership roles within companies and agencies, seeing him execute on marketing campaigns, develop service level offerings, lead go-to-market & establish high performing teams.

Paul is currently the Head of Marketing at Prospa, the #1 non-bank lender to small businesses in Australia & New Zealand.

Paul also finds it weird talking in 3rd person…

Delivering across a range of verticals for many years has seen me execute on both traditional media (TV, radio, out-of-home, PR, direct mail, etc) and digital marketing (SEO, PPC, CRO, affiliates, social media, automation, etc) channels.

Most recently I have become a leading expert in emerging AI Search & LLM optimisation, assisting brands with their Generative Search Optimisation strategies, having been awarded “AI Consultant of the Year” and “Best LLM / GEO Consultant”.

Having began my career in the UK, I moved out to Australia in 2013, challenged with establishing a new office for Epiphany in Sydney, the first international location for the agency.

Recruiting staff, building brand equity, securing clients and delivering digital marketing services, I was able to achieve a $1+ million turnover in year one. The agency continued to grow in APAC over the following years & became the best performing office location in the group.

Following an acquisition by Jaywing, and having lead on the subsequent rebrand across the agency, I left for a new challenge after being approached by the Brisbane-based ecommerce marketing agency PeriscoPe to head up their new Sydney office.

Following 12+ years working agency-side, I stepped in-house and joined hipages Group as their Head of Growth Marketing & Acquisition. hipages (ASX:HPG) are Australia and New Zealand’s largest online tradie marketplace, encompassing the brands of hipages, Tradiecore & Builderscrack.

As part of the senior leadership team, I headed up multiple marketing functions and x-functional product teams, with the remit of growing both the B2C and B2B sides of their marketplace.

I currently hold the position of Head of Marketing at Prospa, the award winning number 1 non-bank lender to small businesses in Australia & New Zealand.

As a part of the go-to-market leadership team, my role sees me responsible for driving commercial outcomes through marketing, advertising, comms and brand, for all of Prospa’s products & services, both directly and via our partner network across APAC.

In addition to my day job, I continue to take on a small number of clients in a freelance capacity, specifically across digital marketing channels – if you think I may be able to assist you, please get in touch and I look forward to connecting.