In today’s digital landscape, search is not just limited to SEO & PPC in Google. Users can now turn to AI-powered LLM platforms like ChatGPT, Copilot, Perplexity and Google AI to find the answers they need. If your content isn’t discoverable across all of these different AI search platforms, you risk your brand being invisible.
I help businesses be the answer, not just a result.
AI Search is the latest evolution in search marketing. AI technology has totally reshaped how people look for, learn about, and buy products & services on the internet. No longer is it just about running SEO campaigns in Google – while SEO remains critically important, the rise of LLMs like ChatGPT and Claude mean that searching has become far more advanced than solely relying on a list of links served up in a search engine.
Have you optimised your site for SEO, but yet you’re still seeing declining traffic to your website?
Searcher behaviour has shifted. Google no longer holds the monopoly, with 67% of customers now using some form of AI Search to research a product or service before purchasing – that’s huge!
AI tools have become personal research assistants, comparison engines and trusted advisors to help a customer decide who to buy from or engage with. They’re actively influencing purchasing decisions before anyone has even visited your website.
So if you’re not optimising for AI Search, you’re no longer competing.
LLM sessions are started each month, 56% of traditional search engines, and growing
individual LLM prompts are made each day, estimated to reach over 6 billion this year
consumers now start with AI Search rather than traditional search engines
A solid technical foundation is a requirement for any successful AI search campaign. LLMs need to not only access your website efficiently, but also understand and parse your content too. Aspects like structured data, crawlability, site speed, etc. are all vital to gain increased citations.
Understanding the different types of content that LLMs need for both their trained data index vs their searched data model, written in such manner to allow optimal chunking and retrieval, combined with an understanding of user AI Search behaviour, is crucial for any successful GEO campaign.
In order to cite your brand within AI search results, LLMs need to recognise your brand as a highly valued topical authority. Achieving citations and mentions, across trusted sources, utilising aspects such as case studies, reviews, community platforms, PR and targeted outreach to achieve.
For organisations that may already have all of the constitutional elements and executional capacity needed to drive an AI search strategy, but are simply unaware of how exactly to go about it, investing in GEO training to upskill their existing team can often be more economical and sustainable.
AI Search has taken on many different acronyms but they are all essentially the same thing; the optimisation of LLM results.
Here’s a comprehensive run down of what they all mean.
AI Search
A broad term used to describe all organic search platforms that are powered by AI, including both search engines like Google AI and dedicated LLMs such as ChatGPT.
Generative Engine Optimisation
GEO is the optimisation of your brand, products and content to be cited by specialist AI LLM tools like ChatGPT, Perplexity, and Claude.
AI Optimisation
AIO is an umbrella term for the optimising towards all LLM platforms, including AI search, but also wider afield to include specialist AI platforms like Claude.
Answer Engine Optimisation
AEO is the work undertaken to feature your brand specifically within AI search summaries like Google AI Overviews, “People Also Ask” snippets and chatbots.
AI Search Engine Optimisation
AI SEO is an overarching term for seeking generic AI Search visibility improvements, but making connection to the underpinning requirement of strong SEO foundations.
Search Engine Optimisation
SEO is the function of gaining of visibility within traditional search engine results. Still incredibly important, but without an added AI lens to it, you’re going to fall behind.
Being Australia’s leading GEO & AI Search consultant, I’d love to explore with you how I can help your business take advantage of this new and exciting world of search.
